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What’s new, what has service research contributed to industry, and what will be next? In this video, I share my personal journey in service research. The video is for academics and students interested in Service Management u0026 Marketing. Link to research: https://www.researchgate.net/profile/Jochen_Wirtz. Link to books: https://www.amazon.com/Jochen-Wirtz/e/B001HD1PGC/ref=dp_byline_cont_book_1 This interview was conducted by Professor David Solnet, Head of Tourism at the University of Queensland Business School, Brisbane. It was produced as part of the UQ Master of Leadership in Service Innovation.