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Step 1 - Create a clothing brand. Step 2 - Find attractive female that shreds. Step 3 - Film video with questionable attire choice. Step 4 - Profit. Oddly enough, though, they don't even sell the shirt she's wearing. Weird. Can't say we agree with the strategy.
How (Not) to Make Millions in the MTB Industry - bturman - Mountain Biking Videos - Vital MTB